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September 22, 2023


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What we lose when companies make things easier for consumers

1 min read

In Silicon Valley-speak, “friction” is any physical or psychological barrier that might prevent a potential buyer from buying or using a good or service. Eliminating that friction, or “pain point,” often by way of technology, has therefore become the vaunted business model, if not the raison d’être, of successful startups and established companies alike.

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